Corporate Information

Corporate Philosophy

- Building frontiers from thin air -

President Greeting

Makoto Asanuma

We will demonstrate our presence in the global entertainment industry as we work to evolve together with our fans.

Over a period of many years, we have created a broad range of visual products, starting with animations, many of which have been completely original creations. These products have catered to fan needs and span across various areas, including television, film, packaged products, and Internet distribution. All around the world, people have been enjoying our products in a variety of ways. Various things are required when making a completely original creation, including flexible ideas that challenge preconceived notions, the ability to think several steps ahead of the current times, and a strong conviction to fearlessly trying new things. We will continue to build frontiers from thin air with a sense of responsibility and pride, which means to promote our original creation, and challenge ourselves to expand the values of our products abundantly as they provide people around the world with hope, excitement, inspiration, happiness, and courage to people around the world. We ask that you look forward in anticipation as we pursue our efforts to evolve together with our fans.

Over a span of over forty years, we have created a broad range of visual products, starting with animations, and many of which have been completely original creations. These products have been made in line with environments and needs, and span a range of media including television, film, packaged products, and Internet distribution. All around the world, people have been enjoying our products in a variety of forms. Various things are required when creating something original from square one. These include flexible ideas that challenge preconceived notions, the ability to think several steps ahead of the current times, and a strong conviction to fearlessly take on new things. We will continue to build frontiers from thin air with a sense of responsibility and pride. And we will continue to try to limitlessly expand those frontiers in various forms in the hearts of people around the world, in their hope, excitement, inspiration, happiness, and courage. We continue to evolve along with our fans, and we ask you to look forward to the future with us.

President and CEO
SUNRISE INC.
Makoto Asanuma

Initiatives and Activities

SUNRISE is an active participant in society, and is involved in various initiatives through its original IPs and film production.
(IP=Intellectual Property)

Activities through the Gundam SeriesTOKYO Gundam Project 2017
Activities through the Gundam Series

SUNRISE has continued to produce Gundam projects for many long years. Now the series is highly popular not only domestically, but also overseas with fans of a wide range of ages. Making the most of this exceptional name recognition and world outlook, we are constantly broadening the areas in which we are active. We work in cooperation with people in numerous fields, we shine a light on safety and the environment, we encourage those who live for the imagination, and we are the carrier of the message of the appeal of Japanese anime culture.

GREEN TOKYO Gundam Project
Appointed as the character to symbolize “The Regeneration of a Tokyo Overflowing with Green,” a life-size Gundam statue was erected in Shiokaze Park, Tokyo. (Summer 2009)
TOKYO Gundam Project 2017
In the fall of 2017, a life-size Unicorn Gundam statue was erected in Odaiba, Tokyo. Its purpose was to push invigoration of the Tokyo Waterfront City area, as well as to nurture international exchange and human resources who can take on the world, and to encourage interaction and healthy bodies and minds through sports.
Regional Promotion via the “Love Live! Sunshine!!”
Regional Promotion via the “Love Live! Sunshine!!”

“Love Live! Sunshine!!” is an original SUNRISE production which depicts high school students striving to achieve their dreams. The story is set in Numazu City in Shizuoka Prefecture, which many fans are visiting. With the cooperation of Numazu City and everyone in the region, while promoting the project itself, SUNRISE also helped to deliver a message about the appeal of Numazu through the project. From 2017 to 2019, the school idol group Aquors in “Love Live! Sunshine!!!” was voted to be the Numazu City PR ambassadors.

Participation in the Animation Production Advancement Projects
Participation in the Animation Production Advancement Projects

SUNRISE is a member of The Association of Japanese Animation and takes part in and cooperates in various projects, the aim of which is the overall development and advancement of Japanese animation production.

Our aim is to invigorate the animation through activities in events such as “AnimeJapan,” a comprehensive animation event held each year since 2014. There was also the “Anime NEXT_100” project, which, in 2017, to celebrate the 100th birthday of animation in Japan, promoted a message of the “true” appeal of Japanese animation to everyone the world over.

Hosting Educational Company Visits
Hosting Educational Company Visits

At SUNRISE, we host field trips from elementary and junior high school students as much as is possible to introduce them to voices on site in the animation industry. Through these educational visits, the students can hear from many actual industry voices, and it also motivates the staff involved.
* Field trips are dependent on schedule and personnel, and cannot be hosted in some cases.

Support of the SPACE Development Forum
Support of the SPACE Development Forum

The SPACE Development Forum is an annual event which is focused on the current state of space development and related topics from a wide perspective. Its objective is to provide a place where the future of space development can be considered. It is hosted by a student group and is made up of various selected members, mostly university students and graduate students with an interest in space development. SUNRISE has produced many SF animated projects set in space, and so we endorse their objectives and we support this event every year.

Nurturing of Animators through Sunrise Animator Training Studio
Nurturing of Animators through Sunrise Animator Training Studio

It is becoming apparent at present that there is a shortage at present of the actual “animators” who play a crucial role in animation. SUNRISE hopes to nurture as many exceptional animators as possible and that they step up to work in actual production. We established the “SUNRISE Animator Training Studio” to develop this talent.

At the SUNRISE Animator Training Studio, the students are led by teachers who are currently working animators. In a short time, they are able to learn about various techniques from the basics to actual practice. Also, while doing their studies, they are not burdened by tuition fees, and they are supported in their lives as students by a subsidy system.

Directing School
Directing School

The Directing School is designed to train people who want to become directors.

With currently-working directors as instructors, students can learn the basic structure of screen composition and scriptwriting, how to draw storyboards, and the basic points of checking layout and original images.

Some of the students who have completed the course have gone on to become active directors in the field.

Scenario Production Seminar
Scenario Production Seminar

The Scenario Production Seminar is a seminar that teaches a grasp of the basic structure of a story based on the screenwriting analysis method widely used in the U.S., known as the "Hollywood method”. The goal of the seminar is to train staff who can then prompt the development of proper scripts during pre-production.

Gundam GLOBAL CHALLENGE
Gundam GLOBAL CHALLENGE

With 2019 being the 40th anniversary of the Gundam franchise, SUNRISE is aiming to gather knowhow from around the world and realize our ultimate dream of an 18-meter, moving, life-size Gundam. In order to make this massive dream a reality, a project team has been assembled, and we are inviting a wide range of ideas and plans from around the world. With Japan at its center, we are pushing forward this global project.

With the latest technology and knowledge from around the world, the strength and passion of people across numerous fields and national borders, the “moving Gundam,” an unprecedented ultimate in entertainment, will be realized.

Administrated Sites and Services

GUNDAM.INFO

The official portal site run by SUNRISE for information related to the Gundam franchise.

The site covers information on Gundam anime series, of course, but also all information related to Gundam merchandise, publishing, music, and events on a daily basis.

YATATE BUNKO

A website run by SUNRISE which delivers a wide range of content to the world.

Providing a rich variety of projects, the mascot characters Hajime-Chan and Paro bring excitement to the various types of content.

SUNRISE WORLD

"SUNRISE WORLD" is a portal site that introduces a database of the more than 220 works that we have produced over the past half century. We plan to deliver not only the latest news and product information here, but also a variety of content such as interview projects with production staff.