SUNRISE INTERNATIONAL Information

• President greeting
• Company Outline

We, at Sunrise, pride ourselves in creating truly original visual content. Picking out and encouraging the finest of creative minds, we are constantly bringing innovative and leading-edge animation not only to Japan but to the world. Our mission as a team is to create a worldwide movement.

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Starting with newspapers and films in the last century, visual media has evolved at a dazzling pace. Now, it has come to mirror the content business and the times itself. We are now undergoing a vast change. With our own set of values becoming ever more diversified, the number of broadcast channels has also increased. Technology has become digitalized and business transactions are now easily transcending national borders. In particular, the rapid progress of digital techniques has endowed creators with boundless possibilities. In the midst of these technological advances, we are excited to be able to apply these state-of-the-art technologies to our own animations. And we will carry on in our challenge to continue to provide our extremely novel, and above all, quality animation to the world.

They have captured the hearts of many across the globe. This is precisely the kind of globalization we aim for: the kind in which we can share our exhilaration with people all over the world through our animation. Never ceasing to strive for originality, we are now planning to ask brilliantly talented creators around the world to join us in a creative alliance on a global scale.

We are also moving towards the use of broadband as a means of distributing our visual content. In conjunction with the expansion of new high-speed, high-capacity communication networks, it has become possible for an even greater number of people around the world to enjoy our visual productions. Not only are we grateful that this system gives us the opportunity for our earlier works to be shared by new audiences, it is also an ideal indicator to update us on what the viewers really want to see. It is also our mission to use content and characters that we have long cherished to applications far beyond the realm of visual production.

We at Sunrise are going to continue in the development of all forms of content, and to create animation and characters we are proud to show the world. And taking off for the future, we will continue to provide Dreams, Energy, and Originality as the leader in creativity, and to further develop as the most watched for “Creative Entertainment Company” in the world.

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Kenji Uchida, President

Illustrated by Tomotake Kinoshita
©SOTSU AGENCY.SUNRISE